Sony to launch car company to explore electric vehicle market….

Tech giant Sony has leapt ahead of rival Apple, which has been tinkering with the idea, on and off, for much of the past decade.

While best known for consumer electronics devices like the PlayStation game console, Sony soon may start building electric vehicles, as well, or so suggested the company’s top executive during a presentation Tuesday at the CES electronics show in Las Vegas.

The electronics giant has teased its interest in the auto industry during prior appearances at CES but, this time, Chairman, President and CEO Kenichiro Yoshida confirmed that Sony is setting up its own mobility unit. And to give show attendees an idea of what he has in mind, Yoshida pointed to a seven-seat, all-electric sport utility vehicle.

Referencing the response to a Sony SUV concept revealed two years ago, Yoshida said, “The excitement we received after we showed off the (original) Vision-S really encouraged us to further consider how we can bring creativity and technology to change the experience of moving from one place to another.”

Sony, he added during Tuesday night’s presentation, “is well-positioned as a creative entertainment company to redefine mobility.”

Tesla has led the shift from internal combustion to battery power, selling nearly 1 million of its own electric vehicles last year. Startups like Rivian, Lucid and Fisker hope to echo that success.

But some non-traditional manufacturers also have shown interest in automotive manufacturing. Apple has been tinkering with the idea, on and off, for much of the past decade. It recently signaled it could be looking to bring out its own battery-electric vehicle by mid-decade. Foxconn, the Chinese company that assembles the iPhone, has also laid out plans to build BEVs, though it is more likely to repeat its role with Apple, serving as a contract manufacturer. READ MORE

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